EDMâ€™s rate of growth in popularity is undeniably impressive. While the genre itself isnâ€™t anything new, it appears as though the masses have finally taken to it and theyâ€™ve brought their wallets with them. For a scene that was fairly underground just a couple short years ago, EDM has now become a financial powerhouse.
This yearâ€™s EDC in Vegas broke several records. Aside from creating the largest stage ever constructed in North America, EDC also roped in over 400,000 visitors; nearly double the number it reported in 2011. The festival brought a total of $158 million to Las Vegas in just 3 days.
Further evidence of EDMâ€™s apparent takeover comes by way of Forbes magazine, who recently named Calvin Harris and Avicii to their list of â€œ100 Most Powerful Celebrities.â€ The list includes names like Beyonce, Justin Bieber, Oprah, Steven Spielberg, and Justin Timberlake among others. In fact, Harris and Avicii both appear in the top 50 of the list. Forbes compiles the list based on a few factors like earnings, social media reach and even the number of times theyâ€™ve been mentioned in the media.
While few people would mention Calvin Harris and Oprah in the same breath, the numbers really are irrefutable. EDM is a money-making beast and itâ€™s only just begun. The scene will grow exponentially and rake in millions (probably even billions) of dollars over the next few years. Hardcore and longtime EDM fans have expressed concern about over exposure in the mainstream but good or bad, EDM is finally getting the attention it has been working toward for years. Regardless of the outcome, just be glad that you got into it early.